Harish D. N. and Dr. Nagma Sona (2018) “SERVICE QUALITY AND ITS CONCEPTUAL ADVANCEMENT: A HOLISTIC REVIEW”, International Journal of Applied Service Marketing Perspectives, 7(02), pp. 3320-3331. Available at: https://asmp.gfer.org/index.php/asmp/article/view/8 (Accessed: 27April2025).