D. Kavitha, T. Varalaxmi, E. Mamatha. AN EMPIRICAL STUDY ON CUSTOMERS’ PREFERENCES TOWARDS DIGITAL MARKETING STRATEGY: COUPON AND DISCOUNT BASED PROMOTIONAL ACTIVITIES. asmp [Internet]. 2020Mar.31 [cited 2025Apr.27];9(01):3730-5. Available from: https://asmp.gfer.org/index.php/asmp/article/view/41