https://asmp.gfer.org/index.php/asmp/issue/feed 2025-03-23T11:24:46+0530 Editor ssgp.publication@gmail.com Open Journal Systems <p>The <strong>"International Journal of Applied Services Marketing Perspectives"</strong> is a scholarly publication with the primary objective of disseminating research-based knowledge in various areas of the services sector. The journal provides a vibrant and creative platform for academicians and professionals involved in the development and application of services marketing concepts across a wide spectrum of industries.</p> <p>This journal is international in scope and content, addressing issues faced by service marketers worldwide. Its focus is on high-quality scholarly articles that enhance the development of marketing literature through the application of marketing concepts to services. The journal aims to encourage research and discussion on various aspects of services marketing, including service quality, service innovation, service pricing, and customer relationship management.</p> <p>The target audience for this journal includes researchers, academicians, and working professionals in the field of services marketing. The journal aims to provide a comprehensive understanding of the services sector and its dynamics by providing a platform for the exchange of ideas and insights.</p> <p>The <strong>"International Journal of Applied Services Marketing Perspectives"</strong> publishes original research articles, case studies, review articles, and book reviews that contribute to the development and dissemination of services marketing knowledge. The journal welcomes contributions from a range of disciplines, including marketing, management, economics, sociology, psychology, and information technology.</p> <p>&nbsp;</p> https://asmp.gfer.org/index.php/asmp/article/view/62 2025-03-23T11:15:02+0530 Dr. Mahmood Jasim Mahmood ssgp.publication@gmail.com

<p>A hospital is a place where individuals seek medical care and treatment for their health issues. The level of comfort, care, and quality of services provided by the hospital can significantly impact how satisfied patients are with their overall experience. Patient satisfaction is a measure of how content individuals feel about the care they receive in a hospital, encompassing factors such as communication with healthcare providers, treatment outcomes, and the general atmosphere of the hospital. High patient satisfaction often indicates that a hospital is delivering excellent healthcare services and ensuring a positive patient experience. Hospitals, originally comesfrom the Latin words for "guest" and "host," are primarily about being hospitable to patients. Their original purpose was to provide compassion and shelter to pilgrims. The goal of this study is to find out what variables influence inpatient patient satisfaction in hospitals. Literature reviewed in this paper was sourced from the general internet search engines, textbooks, health reports and peer reviewed journals. The study's primary goal is to determine the relationship between patient satisfaction and five distinct variables. All variables in this study have many different characteristics, which makes the research more fascinating while also making it more difficult.</p>

2023-12-31T00:00:00+0530 Copyright (c) 2023 International Journal of Applied Service Marketing Perspectives https://asmp.gfer.org/index.php/asmp/article/view/63 2025-03-23T11:24:46+0530 Dr. Nazir Ahmad nazirahmad4695@gmail.com Muhammad Mushtaq mushi8817@gmail.com Dr. Mahfooz Ahmad masaqib.tks@gmail.com

<p>In certain cases, volunteers are a scarce resource and so need special attention. As a result, volunteers must take into consideration the incentive offered by any organization to meet its criteria in order to use their skills and abilities to their maximum potential. Most managers agree that understanding the motivations and goals of volunteers is essential. The most important problem is the role of motivation and purpose fulfillment in pleasing the volunteer and explaining the link between satisfaction and charity actions in a more full way. Improved volunteer recruitment and retention would be made possible by gaining a deeper knowledge of the factors that drive volunteer behavior. Due to a lack of funding, it is critical to evaluate the volunteers' level of satisfaction by looking at their motivations and the results they achieved. Workers are more capable of being flexible and delegating tasks if they are given a positive work environment and culture. The more you can trust one another, the better off you'll be at work. Employees who work in a healthy environment tend to be more productive than those who work in a toxic one.</p>

2023-12-31T00:00:00+0530 Copyright (c) 2023 International Journal of Applied Service Marketing Perspectives