About the Journal

The prime objective of journal “International Journal of Applied Services Marketing Perspectives” is to provide a vibrant and creative forum for spread of research based knowledge covering various areas of Services Sector.

The Journal is directed at academicians and working professionals involved in the development and application of services marketing concepts to the wide spectrum of industries that constitutes the service sector. It is international in scope and contents. The journal focuses on high quality scholarly articles addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services.

Scope of the journal:

The scope of Journal (but not limited to):

  • IT in Services;
  • e-Services;
  • Business Environment;
  • Services Economics;
  • Market Structure & Control;
  • Opportunities & Challenges;
  • Tourism & Travel Services;
  • Media Services Marketing;
  • Retail Services Marketing;
  • Rural Services Marketing;
  • Services Planning & Development;
  • Customer Satisfaction & Retention;
  • Sales & Distribution Management;
  • Marketing of Financial Services;
  • Public & Health Care Services;
  • Religious Services Marketing;
  • Professional Services Marketing;
  • Education & Extension Services;
  • Marketing of Educational Services;
  • Services Based Business Models;
  • Services Failures & Recovery Strategies;
  • Extended Services Marketing Mix;
  • Global Policies;
  • Procedures & Issues;
  • Contemporary & Non Contemporary Issues;
  • Services Portfolio & Brand Management;
  • Communication & Information Services;
  • Demand Management & Productivity;
  • Global Services & Upcoming Scenario;
  • Transportation & Logistics Services; and
  • Ethical issues in Services Marketing.

We expect that published papers will fulfill the expectations of Stake holders, and not limited to these as Subscribers, Corporate Houses, Academicians, Scientists, Students, Officials (Individuals & Institutions), in enhancing knowledge and analytical skills of its readers.