International Journal of Applied Service Marketing Perspectives
The "International Journal of Applied Services Marketing Perspectives" is a scholarly publication with the primary objective of disseminating research-based knowledge in various areas of the services sector. The journal provides a vibrant and creative platform for academicians and professionals involved in the development and application of services marketing concepts across a wide spectrum of industries.
This journal is international in scope and content, addressing issues faced by service marketers worldwide. Its focus is on high-quality scholarly articles that enhance the development of marketing literature through the application of marketing concepts to services. The journal aims to encourage research and discussion on various aspects of services marketing, including service quality, service innovation, service pricing, and customer relationship management.
The target audience for this journal includes researchers, academicians, and working professionals in the field of services marketing. The journal aims to provide a comprehensive understanding of the services sector and its dynamics by providing a platform for the exchange of ideas and insights.
The "International Journal of Applied Services Marketing Perspectives" publishes original research articles, case studies, review articles, and book reviews that contribute to the development and dissemination of services marketing knowledge. The journal welcomes contributions from a range of disciplines, including marketing, management, economics, sociology, psychology, and information technology.
The prime objective of journal “International Journal of Applied Services Marketing Perspectives” is to provide a vibrant and creative forum for spread of research based knowledge covering various areas of Services Sector.
The Journal is directed at academicians and working professionals involved in the development and application of services marketing concepts to the wide spectrum of industries that constitutes the service sector. It is international in scope and contents. The journal focuses on high quality scholarly articles addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services.
The scope of Journal (but not limited to):
- IT in Services;
- e-Services;
- Business Environment;
- Services Economics;
- Market Structure & Control;
- Opportunities & Challenges;
- Tourism & Travel Services;
- Media Services Marketing;
- Retail Services Marketing;
- Rural Services Marketing;
- Services Planning & Development;
- Customer Satisfaction & Retention;
- Sales & Distribution Management;
- Marketing of Financial Services;
- Public & Health Care Services;
- Religious Services Marketing;
- Professional Services Marketing;
- Education & Extension Services;
- Marketing of Educational Services;
- Services Based Business Models;
- Services Failures & Recovery Strategies;
- Extended Services Marketing Mix;
- Global Policies;
- Procedures & Issues;
- Contemporary & Non Contemporary Issues;
- Services Portfolio & Brand Management;
- Communication & Information Services;
- Demand Management & Productivity;
- Global Services & Upcoming Scenario;
- Transportation & Logistics Services; and
- Ethical issues in Services Marketing.
We expect that published papers will fulfill the expectations of Stake holders, and not limited to these as Subscribers, Corporate Houses, Academicians, Scientists, Students, Officials (Individuals & Institutions), in enhancing knowledge and analytical skills of its readers.
