Examining the Influence of Artificial Intelligence on Service Marketing

Dr. Rajiv  Suman

Dr. Rajiv Suman Assistant Professor, Department of Industrial and Production Engineering, G.B. Pant University of Agriculture & Technology, Pantnagar, Uttarakhand, India

Keywords: AI framework, artificial intelligence, marketing action, marketing analysis, service marketing, strategy

Abstract

Artificial intelligence (AI) has been on the rise in a number of sectors in recent years, including the scientific, commercial, medical, automotive, and educational communities. The use of artificial intelligence in advertising has also become commonplace. The study intends to investigate the extent to which AI is employed in marketing and the consequences this has for marketing professionals. The authors posed two study questions: what applications of AI exist in marketing, and what benefits does AI provide to marketing managers. The writers looked into secondary sources for the answers, citing AI instances in advertising. The examination of the collected instances demonstrates the widespread introduction of AI into the marketing industry, although with practical applications. Perhaps this is the result of cautiously testing the waters with the cutting-edge equipment. Caution in putting these advances into reality may also be influenced by the unknown results of AI application. The examples we gathered show how AI affects every facet of the marketing mix, from the creation of ads to the administration of marketing departments. Implications for business are provided in the article, with specific attention paid to how to apply AI into marketing, how to develop innovations, and how to incorporate the new talents into a marketing team.

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