Vol. 14 No. 1 (2025): JAN-JUN

Articles

• Integrating Technology and Human Elements in Modern Service Marketing

  Dr. Subhashree Panda

  1-15

  • 1
  • PDF ²
• Examining the Influence of Artificial Intelligence on Service Marketing

  Dr. Rajiv Suman

  16-31

  • 3
  • PDF ²
• Adverse Effects of Advertising on Children

  Dr. Varsha Agarwal, Dr. Nazir Ahmad

  32-43

  • 7
  • PDF ⁵
• Evaluating the Efficacy of YouTube Advertising for the Service Industry

  Dessy Kurnia Sari

  44-51

  • 3
  • PDF ²