RURAL TOURISM IN INDIA: PROSPECTS AND CHALLENGES
Keywords:
RURAL TOURISM, INDIA, PROSPECTS, CHALLENGES
Abstract
Rural life is traditional and its social structure is marked by traditions, customary practices ,value based and environment hygienic, pollution free, healthy original; rural culture is folk with attachment to heredity, belief ,faith which reflect social practices, human beings with ecclesiastical and super natural beings supposed to reside in other world. Apart from this, rural preserves arts, crafts, heritage, monuments, memoirs, forts, rivers, canals, tanks, lakes, falls, caves besides drawings, paintings and sculptures. All these things have not only tourism value but also leisure and recreation for people in society. In addition to this, folk cultures and its component of little tradition and great tradition its reflection in the form of folk songs, dances, literature, drama, village sports and games, bull fights etc. are the other features of attraction for rural tourism.
References
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Eisenhardt, K. M., & Graebner, M. E. (2007). Theory Building from Cases: Opportunities & Challenges. Academy of Management Journal, 50(1), 25-32.
Eisenhardt, K. M. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532-550.
Fleischer, A., & Felsenstein, D. (2000). Support for Rural Tourism- Does it Make a Difference. Annals of Tourism Research, 27(4), 1007-1024.
Fuller-Love, N., Midmore, P., Thomas, D., & Henley, A. (2006). Entrepreneurship & rural economic development: A scenario analysis approach. Entrepreneurial Behaviour & Research, 12(5), 289-305.
Fantom, L. (1999). Creating a travel website that takes your customers where they want to go. HSMAI Marketing Review, 16(3), 29-31.
Gursoy, D., & Mc Cleary, K. W. (2004). An integrative model of tourist’s information search behavior. Annals of Tourism Research, 31, 353-373.
Hanna, J. R. P., & Millar, R. J. (1997). Promoting tourism on the internet. Tourism Management, 18(7), 469-470.
Jie Lu, & Zi Lu. (2004, July). Development, Distribution and Evaluation of Online Tourism Services in China. Electronic Commerce Research.
Liu, C., & Arnett, K. P. (2000). Exploring the factors associated with web site success in the context of electronic commerce. Information & Management, 38, 23-33.
Mill, R. C., & Morrison, A. M. (2002). The Tourism System (4th Edition). Kendall/Hunt.
Peterson, R. A., Balasubramanian, S., & Bronenberg, B. J. (1997). Exploring the implications of the internet for consumer marketing. Journal of Academy of Marketing Sciences, 25(4), 329-346.
Ruomei, Feng, Alastair, M., & Morrison. (2003, December). East versus West: A comparison of online destination marketing in China and USA. Journal of Vacation Marketing, 43-56.
Standing, C., & Vasudavan, T. (2000). Diffusion of internet technologies in travel agencies in Australia. In Proceedings of the 8th European Conference on Information Systems (ECIS), (pp. 1112-1119).
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: An initial examination. Journal of Retaining, 76(3), 309- 322.
Uysal, M. Fesenmairer D. R. O., & Leary, J. T. (1994). Geographic and seasonal variation in the concentration of travel in US. Journal of Travel Research, 32(3), 61-64.
Anderson, J. C., Hakansson, H., & Johanson, J. (1994). Dyadic Business Relationships within a Business Network Context. Journal of Marketing, 58, 1-15.
Burke, J. F., & Gitelson, R. (1990). Conversion studies: Assumption, Applications, Accuracy and abuse. Journal of Travel Research.
Brennan, M., & Luloff, A. (2007). Exploring Rural Community Agency Differences in Ireland and Pennsylvania. Journal of Rural Studies, 23, 52-61.
Bender D. E. (1997). Using the web to market the hospitality, travel and tourism product or service. HSMAI Market Review, 14(3), 33-37.
Bonn, M. A., & Fur, H. L. (1998). Using internet as a pleasure planning tool: An examination of socio demographic and behavioral characteristics among internet users and non-users. Journal of Hospitality and Tourism Research, 22(3), 303-317.
Brown, A. (2002). The evaluation of Fortis Bank’s internet business website. In 9th European Conference on IT Evaluation, pp. 87-98.
Cawley, M., & Gillmor, D. A. (2007). Integrated Rural Tourism: Concepts & Practice. Annals of Tourism Research, 35(2), 316-337.
Chell, E., & Baines, S. (2000). Networking, entrepreneurship and micro-business behavior. Entrepreneurship & Regional Development, 12, 195-215.
Coviello, N. E. (2005). Integrating qualitative & quantitative techniques in network analysis. Qualitative Market Research, 8(1), 39-60.21
Dallaert, B., & Kahn, B. (1999). How tolerable is delay? Consumer’s evaluations of internet websites after waiting. Journal of Interactive Marketing, 13(1), 41-54.
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory Building from Cases: Opportunities & Challenges. Academy of Management Journal, 50(1), 25-32.
Eisenhardt, K. M. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532-550.
Fleischer, A., & Felsenstein, D. (2000). Support for Rural Tourism- Does it Make a Difference. Annals of Tourism Research, 27(4), 1007-1024.
Fuller-Love, N., Midmore, P., Thomas, D., & Henley, A. (2006). Entrepreneurship & rural economic development: A scenario analysis approach. Entrepreneurial Behaviour & Research, 12(5), 289-305.
Fantom, L. (1999). Creating a travel website that takes your customers where they want to go. HSMAI Marketing Review, 16(3), 29-31.
Gursoy, D., & Mc Cleary, K. W. (2004). An integrative model of tourist’s information search behavior. Annals of Tourism Research, 31, 353-373.
Hanna, J. R. P., & Millar, R. J. (1997). Promoting tourism on the internet. Tourism Management, 18(7), 469-470.
Jie Lu, & Zi Lu. (2004, July). Development, Distribution and Evaluation of Online Tourism Services in China. Electronic Commerce Research.
Liu, C., & Arnett, K. P. (2000). Exploring the factors associated with web site success in the context of electronic commerce. Information & Management, 38, 23-33.
Mill, R. C., & Morrison, A. M. (2002). The Tourism System (4th Edition). Kendall/Hunt.
Peterson, R. A., Balasubramanian, S., & Bronenberg, B. J. (1997). Exploring the implications of the internet for consumer marketing. Journal of Academy of Marketing Sciences, 25(4), 329-346.
Ruomei, Feng, Alastair, M., & Morrison. (2003, December). East versus West: A comparison of online destination marketing in China and USA. Journal of Vacation Marketing, 43-56.
Standing, C., & Vasudavan, T. (2000). Diffusion of internet technologies in travel agencies in Australia. In Proceedings of the 8th European Conference on Information Systems (ECIS), (pp. 1112-1119).
Szymanski, D. M., & Hise, R. T. (2000). E-satisfaction: An initial examination. Journal of Retaining, 76(3), 309- 322.
Uysal, M. Fesenmairer D. R. O., & Leary, J. T. (1994). Geographic and seasonal variation in the concentration of travel in US. Journal of Travel Research, 32(3), 61-64.
How to Cite
Dr. Partha Sarathi Bhattacharjee. (2018). RURAL TOURISM IN INDIA: PROSPECTS AND CHALLENGES. International Journal of Applied Service Marketing Perspectives, 7(03), 3404-3428. Retrieved from https://asmp.gfer.org/index.php/asmp/article/view/13
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