EXPLORING THE VARIOUS FACTORS INFLUENCING THE READINESS FOR THE ORGANIZATIONAL CHANGES AT WORK PLACE WITH RESPECT TO BANKING SECTOR OF GUJARAT
Keywords:
EXPLORING, VARIOUS FACTORS, READINESS, ORGANIZATIONAL CHANGES, BANKING SECTOR OF GUJARAT
Abstract
The banking industry has become highly competitive in India and all over the world. It is not only focusing on providing wide and range of products to create and sustain competitive advantages; but also emphasizes on the digitalization of products and services. Thus, digitalization and related structural and technological changes offers a way of achieving success among competing services, particularly in the case of firms that offer nearly identical services, such as banks, where establishing service quality may be the only way of differentiating oneself. Employee readiness for such changes significantly influences successful change implementation. It is therefore imperative on the part of bankers to stress upon both digitalization of the bank branches, employee readiness for organizational change due to digitalization and retaining them in banks. Further, a satisfied employee is likely to be committed & loyal to a bank that gives satisfied customers to the bank. 480 employees of eight selected banks – SBI, PNB, ICICI, HDFC, Axis, BOB, Canara Bank and Kotak were surveyed through a structured questionnaire. After checking reliability and validity of the collected data, Factors of the Employee Readiness for Change were extracted through exploratory factor analysis and based on that; empirical model of the employee readiness was also studied.
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Arnett, D., Laverie, D., & McLane, C. (2002). Using job satisfaction and pride as internal-marketing tools. Cornell Hotel and Restaurant Administration Quarterly, 43(2), 87-96.
Beckhard, R., & Harris, R. T. (1987). Organizational Transitions: Managing Complex Change (2nd Edition). Reading, MA: Addison-Wesley
Chonko, et. al. (2004). Organizational readiness for change, individual fear of change, and sales manager performance: An empirical investigation. Journal of Personal Selling & Sales Management, 24(1), 7-17.
Cooper, D., & Schindler, P. (2008). Business Research Methods (10th Edition). Boston: McGraw Hill International Edition.
Costin, D. (2016). New Pillars of the banking business model or a new model of doing banking? Theory and Applied Economics, 23(4), 143-152.
Devos, & Bouckenooghe. (2008). Contribution of Content, Context, and Process to Understanding Openness to Organizational Change: Two Experimental Simulation Studies. The Journal of Social Psychology, 147, 607-29.
Eby. (et. al.). (2000). Perception of organizational readiness for change: Factors related to employees reactions to the implementation of team-based selling. Human Relations, 53(3), 419-442.
Fornell, C. G., & Larcker, D. F. (1981). Evaluating structural equation models with un observable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
F., N. Kerlinger, & H., B. Lee. (1999). Foundations of Behavioral Research (4th Edition). Wadsworth, New York.
Gautam, T. (et. al.). (2001). Organizational Citizenship Behavior and Organizational Commitment in Nepal. Asian Journal of Social Psychology, 4, 239-248.
George, J., & Jones, G. (2008). Understanding and Managing Organizational Behavior (5th Edition). Upper Saddle River, New Jersey: Pearson Prentice Hall.
Giannakoudi, S. (1999). Internet banking: The digital voyage of bank in ganmoney in cyber space. Information and Communications Technology Law, 8(3), 205–243.
Hague, N., Hague, P., & Morgan, C. A. (2004). Market Research in Practice: A guide to the Basics, pp. 257. London: Kogan Page Limited. ISBN 074-944-180-1.
Hair, Jr., J. F., Black., W. C., Babin., B. J., Anderson., R. E., & L., Tatham R. (2006). Multi-variant Data Analysis. New Jersey: Pearson International Edition.
Hanpachern, C., Morgan, G. A., & Griego, O. V. (1998). An extension of the theory of margin: A framework for assess in readiness for change. Human Resource Development Quarterly, 9(4), 339.
Hendrickson, & Gray. (2012). Legitimizing resistance to organizational change: A social work social justice perspective. Int. J. Hum. Soc. Sci., 2(5), 50-59.
Iverson, R. D. (1996). Employee acceptance of organizational change: The role of organizational commitment. International Journal of Human Resource Management, 7(1), 122-149.
Ivancevich, J. M., & Donnelly, J. H. (1968). Job satisfaction research: A manageable guide for practitioners. Personnel Journal, 47,172-177.
Jacobson, E. H. (1957). The effect of changing industrial methods and automation on personnel. In Symposium on Preventive and Social Psychology.
Jaros, S. (2007). Meyer and Allen Model of Organizational Commitment: Measurement Issues. The ICFAI Journal of Organizational Behavior, 6(4), 7-25.
Kotter, J. P., & Schlesinger, L. A. (1979). Choosing Strategies for Change. Harvard Business.
Kotter, J. P. (1995). Leading change: Why transformation efforts fail. Harvard Business Review, 73(2), 59-67.
Kotter, J. P. (1996). Leading Change. Harvard Business Press.
Lata, P. (2017). Structural changes and performance of Banking Sector with special reference to Information Technology in India. Journal of Commerce and Management Thought, 8(2), 281-307.
Lewin, K. (1947). Frontiers in-group dynamics: Concept, method and reality in social science; social equilibria and social change. Human relations, 1(1), 5-41.
Lewin, K. (1951). Field Theory in Social Change. New York: Harper & Row.
Lewin, K. (1954). Behaviour and development as a function of the total situation. Manual of Child Psychology (2nd Edition), pp. 918-970. New York: Wiley.
Patel, & Pithadia. (2013). Impact of globalization on Indian banking sector. International Monthly Refereed Journal of Research in Management& Technology, 2320-0073, 2.
V., H. Vroom. (1965). Work and Motivation, pp. 25-30. New York: John Wiley and Sons.
Wanberg, C. R., & Banas, J. T. (2000). Predictors and outcomes of openness to changes in are organizing workplace. Journal of Applied Psychology.
Yousef, D. A. (2000). Organizational commitment: A mediator of the relationships of leadership behavior with job satisfaction and performance in anon-western country. Journal of Managerial Psychology, 15(1), 6-24.
Zikmund, W. G. (2003). Business Research Methods (7th Edition). Thomson South Western, Ohio.
Zikmund, W. G., & JBJC, Carr, B., Griffin, Mitch, Babin, Barry, & Carr, Jon. (2013). Business Research Method.
How to Cite
Dr. Viral Bhatt, & Hiral Vora. (2018). EXPLORING THE VARIOUS FACTORS INFLUENCING THE READINESS FOR THE ORGANIZATIONAL CHANGES AT WORK PLACE WITH RESPECT TO BANKING SECTOR OF GUJARAT. International Journal of Applied Service Marketing Perspectives, 7(04), 3475-3485. Retrieved from https://asmp.gfer.org/index.php/asmp/article/view/16
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