USE OF ONLINE BANKING IN BUSINESS WITH SPECIAL REFERENCE TO MARIANI TOWN OF JORHAT DISTRICT

  • Mousam Agarwal Research Scholar, Department of Commerce, Dibrugarh University, Assam, India.
Keywords: ONLINE BANKING, BUSINESS, SPECIAL REFERENCE, MARIANI TOWN, JORHAT DISTRICT

Abstract

The past two decades have witnessed a significant shift in banking practice and operation towards online banking. Online banking has experienced explosive growth in many countries and has transformed traditional banking practice. This innovation in banking sector has brought a change in the business society also. The business firms which in past faced the disadvantages of traditional banking like standing in queue, inconvenience etc have now been relaxed with the adoption of online banking, and it has given them the opportunity to expand their business and carry out their business financial transactions more efficiently and conveniently. Worse still, there has been a low adoption level among consumers and its usage has not really brought any significant change in business relationship between the banks and their customers.

References

Ibok, N., and Ikoh, IM. (2013). Determinants of Customers Satisfaction with Internet Banking Services. British Journal of Arts and Social Sciences, pp 178-186
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How to Cite
Mousam Agarwal. (2019). USE OF ONLINE BANKING IN BUSINESS WITH SPECIAL REFERENCE TO MARIANI TOWN OF JORHAT DISTRICT. International Journal of Applied Service Marketing Perspectives, 8(02), 3674-3679. Retrieved from https://asmp.gfer.org/index.php/asmp/article/view/32
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Articles