Dr. D. G. Kulkarni

Harihara Subramanian KK; Dr. K. Vivekanandan

Harihara Subramanian KK Ph.D. Research Scholar (P.T), BSMED, Bharathiar University, Tamil Nadu, India.
Dr. K. Vivekanandan Professor (Retired), BSMED, Bharathiar University, Tamil Nadu, India.

Keywords: Attractiveness, Brand, Consumer Perception, Processed Cheese, Quality, Reusability, Taste

Abstract

The purpose of this study is to determine the consumer perception on packaging of processed cheese. Specifically, to investigate the perception towards the attractiveness, handling, taste, reusability, cost on their preferred brand of processed cheese. Components like brand, shape, packaging material, weight, shop where consumers purchase processed cheese were also considered for finding the opinion differences among the consumers. Data were collected through questionnaire from 400 individuals. The study found a significant difference in consumer’s opinion on the packaging scales attractiveness, handling, taste, reusability and cost among packaging materials used for processed cheese. It is observed that, there was a positive relationship between the packaging scale tastes and handling of processed cheese for male consumers and for female consumers, there was a positive relationship between the packaging scale handling and cost of processed cheese.

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