THE IMPACT OF POTENTIAL EMPLOYEES ON ORGANIZATIONAL ATTRACTIVENESS

Zeynep  Hatipoğlu

Zeynep Hatipoğlu Nisantası University, Ergenekon, Turkey

Keywords: demographical variables, impact, potential employees, organizational attractiveness, workforce

Abstract

This research study aims to examine the demographic characteristics and perspectives of the future workforce with respect to organizational attractiveness. Demographic variables such as gender and marital status are analyzed to determine how they influence perceptions of an organization as a potential employer. A survey conducted among 300 final-year B.Tech students from three major universities in Haryana, India, explores these questions through stratified random sampling and uses an independent sample T-test for data analysis. Findings indicate significant gender-based differences in preferences, while marital status shows no notable impact. This study contributes to the literature on organizational psychology by elucidating how demographic factors shape workforce preferences and offers insights for organizations aiming to attract diverse talents.

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