The Evolution of Marketing Mix Elements (7 Ps) in Malaysia Food Delivery Services after the Covid-19 Pandemic

Md Aminul Islam

Md Aminul Islam Professor, Faculty of Business & Communication, Universiti Malaysia Perlis, Malaysia

Keywords: consumer behaviour, covid-19, food delivery, marketing mix, pandemic, satisfaction

Abstract

The mandatory lock down in some countries has improved the effects of consumer behaviour. During the covid-19 pandemic on demand food delivery service that combines mobile technologies has gained extreme popularity among food shoppers as a substitute to self service food shop. The food delivery services are the most typical form of commerce. Most of the consumers are using food delivery services apart from various reasons to by the food by online. Aims of this study are to understand the food delivery services after the covid-19 pandemic. This study aims to investigate the food delivery services. To identify the factors that continues to influence Malaysian consumer satisfaction by using the food delivery services. To identify the research and industrial trends regarding food delivery services in the covid-19. In this research convenience sampling method is used and collects the data from secondary sources. The findings of this study provide view point for the decision makers. Results were classified into two ways:- qualitative and quantitative methods. This study is found that most of the younger consumers prefer food delivery services than the old age consumers. The use of food delivery services is expected to grown post-pandemic era.

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