Vol. 13 No. 1 (2024): JAN-JUN

Articles

• Sectoral Shifts of Employment in Pakistan: Analyzing the Decline in Agricultural Development and the Rise of Service Sector

  Hania Afzal

  1-9

  • 128
  • PDF ²
• The Role of Human Resources Throughout Crisis

  Muhammad Tasnim Khan

  10-39

  • 179
  • PDF ¹³
• The Impact of Communication on Organizational Performance

  Muhammad Mushtaq, Dr. Nazir Ahmad, Dr. Mahfooz Ahmad

  40-61

  • 62
  • PDF ⁹
• Examining the Influence of Celebrity Brand Ambassadors on Consumer Behaviour

  Dr. Muhammad Mashhood Ahmed, Dr. Amir Adam

  62-77

  • 90
  • PDF ¹⁴
• A Study on Global Event Management as a Technique to Create Brand Awareness

  Ayundha Evanthi

  78-86

  • 200
  • PDF ¹¹